This book, like most TMNT collectibles (comics, comic art, toys, etc.) has been undervalued for years. So it makes sense that at some point prices would increase. To those that think its completely due to market manipulation, I think you're wrong. There is legit demand. But to those that think its just demand, you're wrong too. There is absolutely at least some manipulation going on when you have any item (be it a stock, comic book, etc.) that has seen the amounts market gyrations going on that we've seen lately. And with a book like this, where there are only a few hundred graded out there, it'd be relatively easy to do. Without a doubt there are a number of speculators on this book (including people here on the boards) that are also taking part in moving the needle buy buying multiples of the book at any price.
So what is going on here? Is it because of the "rule of 30" where it being a 36 year book and it was due to a nostalgic increase Maybe, but it was just a 35 year book and we didn't see this going on, even with a fresh comic and tv show. Is it because of Seth Rogen movie hype? Puhlease...no one knows about this or cares and again, we've not seen anything like this with previous big movies. It's not like its about to hit theaters anytime soon. Is it due to limited print run? Well, it's ALWAYS had a limited print, nothing new there. In fact, there are MORE books available now at all grades than there has been before. Perhaps a combination of the above or something else?
So what else has been going on in tandem with this book's meteoric rise? There really is only one thing: Covid. Other investments across the board are seeing record highs as well. People still with jobs are making more money than ever in the markets. And collectibles are on fire as people harken back to the good ole' days and try to buy pieces of their childhood back when things were simpler and maskedless. So that for me is the real wildcard in all this, when Covid ends or gets under control and people can leave their house and start spending money on vacations, experiences, etc. will this book stay on fire?
I would've expected to see an increase...but not like this. Not where every book in every grade is nearing 5 figures roughly over night. When 4.0 2nd prints are suddenly 1K+ books. Anything in excess, whether too much ice cream or sudden $10,000 shifts in funny books, is generally never a good idea. So where the dust settles will be interesting to see.