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WONDER WOMAN 2 directed by Patty Jenkins (11/1/19)
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36 minutes ago, @therealsilvermane said:

I don’t get it, why is Charlie carrying his laundry at the mall?

Probably because you didn't watch the series of Tide spots that all came together under the umbrella marketing message....procrastinate.

Inside Tide’s Epic Super Bowl Ode to Procrastination

 

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  • Tide uses the Super Bowl for the first time to intro a new product.
  • Creative draws in Wonder Woman, Bud Knight and The Masked Singer.
  • Consumer insights drove the content and media plan.

 

So then...

And it looks to have paid off.

Tide Commercial Cleans Up With Super Bowl Attention

 

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TVision, which measures attention, found that ads that aired in the fourth quarter tended to capture the most viewer attention. Ads shown during half time and the first quarter captured the least.

 

The most attention-getting commercial, according to TVision was the “Finally Later, #LaundryLater for Tide Pods.

 

The rest of TVision’s top 10 were for Michelob Ultra with Jimmy Fallon and John Cena, Planters’ Baby Nut, Discover’s Yes We’re Accepted, the James Bond No Time To Die trailer, Rocket Mortgage’s ad with the incredible shrinking Jason Momoa, the Doritos dance-off, Audi’s ad with Maisie Williams singing Let it Go, Facebook’s Ready to Rock and the Disney+ Big Game spot.

Edited by Bosco685
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Wonder Woman 1984 Straight to Digital Release Reportedly Being Considered

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Drastic times require drastic measures and the team at Warner Brothers may be about to make the biggest decision Hollywood has seen since the coronavirus pandemic began shutting down Tinseltown. One new report (via TheWrap) suggests Warner Pictures chair Toby Emmerich has started confided with his top advisers on potentially switching the release of Wonder Woman 1984 straight to digital. As you might expect, Warner's top priority is hoping to still release the film through traditional theatrical distribution channels though that can quickly change and see it straight-to-digital, not unlike what Universal has started doing with its movies that have recently been released or, in the case of Trolls World Tour, will release shortly.

 

As it sits now, the chatter is being heled between just Warner Brothers' top brass and have yet to even include filmmaker Patty Jenkins or Wonder Woman producer Charles Roven. The two executives TheWrap received comments from both quickly shot down the idea of a direct-to-digital release. “We’re looking to release the movie theatrically, that’s our plan,” Warner's domestic distribution head Jeff Goldstein told the trade.

 

Roven himself called the idea "ludicrous." “It’s ludicrous if you consider how big a movie this is,” the producer added. “Everybody recognizes that, as interesting as streaming might be, if you want a huge, global worldwide box office, you’ve got to release it in a movie theater.”

 

Virtually all theaters in the United States have closed upon recommendations by the federal and various state governments. Regal Cinemas was the first to close indefinitely and was soon thereafter followed by AMC, Cinemark, Alamo Drafthouse, and a handful of independent chains. While chains like Regal are closed indefinitely, AMC suggested it would be closed between six to 12 weeks.

 

Wonder Woman 1984 is currently set for release on June 5th. Other upcoming DC movies, The Batman on June 25, 2021, The Suicide Squad on August 6, 2021, Black Adam on December 22, 2021, Shazam! 2 on April 1, 2022, The Flash on July 1, 2022, and Aquaman 2 on December 16, 2022.

 

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I am kind of hoping they do release it digitally. I think it would still be a huge financial windfall for them if they price it right.

It could also be a huge paradigm shift that, if the release is successful, changes the way we consume movies instantly. At the least, a successful launch of a blockbuster film digitally will give the studios leverage in negotiating the distribution rights.

 

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