• When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

BIRDS OF PREY starring Margot Robbie (2020?)
1 1

1,068 posts in this topic

1 minute ago, the blob said:

Is anyone actually going to movies? I think they did a lousy job of promoting it.

 

That's why the assumption there was some massive marketing budget attached to this film doesn't take reality into consideration.

Margot Robbie didn't start pushing this film until she cleared her Once Upon A Time In Hollywood and later Bombshell appearance schedules in January/February.

Link to comment
Share on other sites

19 minutes ago, the blob said:

Is anyone actually going to movies? I think they did a lousy job of promoting it.

 

nearly every theater in the US is closed, they could advertise free lap dances from Harley and still wouldn't do any biz

Link to comment
Share on other sites

and here we go w/ DCExcusesUnlimited:

should've been PG

should've had a different title

terrible promotion

trailer sucked ballz

served cast & crew from taco truck, led to who gives a chit attitude

costumes sourced from defunct Hot Topic backstock, led to irritable chafing

coronavirus cost it $1MM US

passed $200MM, what a triumph

Link to comment
Share on other sites

Quote

With a mediocre $2.09 million opening weekend in Japan, its final major territory, Birds of Prey (review) has, at the very least, passed $200 million in unadjusted global grosses. The film had a Fri-Sun opening on par with Shazam may only earn around $5-$7 million when the dust settles. And, no, this isn’t necessarily about coronavirus as Japan has yet to have a comparative outbreak. Audiences didn’t care about the Cathy Yan-directed and Christina Hodson-penned movie any more than they did here and abroad, alas.

 

To be fair, many of the movies we think of as global blockbusters didn’t necessarily break out in Japan. None of the Hunger Games or Twilight Saga films made more than $7 million in Japan while Ghost in the Shell made just $9 million and Man of Steel made (inflation/deflation aside) $9 million in their respective theatrical releases. Oh, and Aquaman grossed $14.8 million while Joker grossed $46 million.

 

The R-rated DC Films flick has earned 2.43x its $82 million budget. It’ll eventually break even when it comes to early VOD this Tuesday. It’s a disappointment, for sure, but it’s not a colossal box office disaster on the scale of Dolittle ($223 million on a $175 million budget) or Call of the Wild ($110 million on a $110 million budget). With theaters essentially closed in North America, the Margot Robbie/Ewan McGregor action comedy will end with around $84.2 million domestic from a $33.01 million domestic launch, a “perfectly okay” 2.55x multiplier but a clear disappointment nonetheless.

 

Anyway, Birds of Prey has at least earned $200 million worldwide, which is pretty decent for an R-rated female-led action movie when compared to the likes of the Underworld films, Atomic Blonde ($100 million on a $30 million budget in 2017) and Red Sparrow ($151 million/$69 million). Hell, coronavirus aside, had the film played in China and played even as well as Tomb Raider ($78.4 million in 2018), we’d be looking at around $285 million worldwide, which would absolutely put the film in “yeah, it’s a hit” territory.

 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
1 1