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DC Currents
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8 posts in this topic

I have two issues of this retailer mail-out, and I have found covers for two more - does anyone know how long it ran for? These Issues are all from 1971 - Also does anyone know which issue of GQ the superman strip ran in? - it should be autumn or Winter 1971 if that is how they were labelled at the time.

DC Currents December 1971.jpg

DC Currents June 1971.JPG

DC Currents October 1971.jpg

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Edited by David Buck
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On 1/14/2019 at 3:55 PM, David Buck said:

I have two issues of this retailer mail-out, and I have found covers for two more - does anyone know how long it ran for? These Issues are all from 1971 - Also does anyone know which issue of GQ the superman strip ran in? - it should be autumn or Winter 1971 if that is how they were labelled at the time.

Here is some information regarding the DC Direct Currents found online:

Direct Currents was first used as the name of a text feature appearing in DC's comics beginning in 1966. In the 1970s, the feature appeared in DC's fan magazine The Amazing World of DC Comics.From the late 1970s to the early 1980s, the name was also used for one of the features in DC's Daily Planet house ads.

From November 1976 to July 1977, DC had its own toll-free phone number called the Direct Currents Hot-Line, where fans could hear pre-recorded messages from DC staff about upcoming titles. The phone number was so popular (it was receiving an average of 100,000 calls a week toward its end) that it had to be shut down due to strain on the telephone system.

Beginning in 1978 and lasting a little more than a year, Direct Currents was the name for a one-page newsletter.The newsletter, which was available by subscription, featured a 13" by 18" poster cover.

In 1988, Direct Currents became the title of a free monthly newsletter distributed by comic book stores, containing articles about DC Comics titles being released that month as well as a checklist of the month's new releases. It was a replacement for DC's previous newsletter, DC Releases.Unlike DC Releases, which was printed in black and white and magazine-sized, Direct Currents was printed in color and was the size of a regular comic book. Eventually, Direct Currents contained a flipbook format, with one side containing features about DC Universe titles, and the other containing features about titles from DC's Vertigo and Paradox Press imprints. The newsletter ran for a total of 92 issues, ending in 1995, and also produced two specials.

Beginning in November 2016, the name was used for a free quarterly magazine offering sneak peeks of every DC title.However, the book was cancelled after only one issue.

What you have are some of the earlier fold outs.  I actually have a complete set of the 92 issues that ran 1988-1995 here are the images. 

20191107_123801.thumb.jpg.55e5bd8b3fb168b1ad645275eabdda79.jpg20191107_123939.thumb.jpg.6d72f7629bd818d4d492a2b42199aacc.jpg20191107_124235.thumb.jpg.d5864714d6ff4b4343042445f3226c23.jpg20191107_124126.thumb.jpg.ac61d46ac6519f081f624d334221773f.jpg20191107_124332.thumb.jpg.39a11b7204f9c9d82be436254bccfc6c.jpg20191107_124435.thumb.jpg.32b2861b5b9ea83d20b12df7ba82c356.jpg20191107_124548.thumb.jpg.89bd8988052ae81a308df7a6fd7de268.jpg20191107_124647.thumb.jpg.d548c9281a39d87c6fa5423dd73910d4.jpg20191107_125930.thumb.jpg.0f065558af4b861ef8273b540abbf028.jpg

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3 hours ago, archivist said:

onlyweaknesskryptonite, thank you for your informative reply.

 

How do the "DC Coming Attractions" fit into all this ? I know they started somewhere in 1977 (No. 7 is from June) and the last number I know of is 67 (June 1982).

You are welcome. From what I understand the first was DC Current ( the fold out then DC Coming Attractions newsletters which was replaced by DC Releases, and then that was replaced by DC Direct Currents.

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