Streaming service wars news and trends 4 4

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Quote

Some subscribers to Disney‘s streaming services will start seeing some new messaging up this summer: Pay up for anyone outside your main household who’s illicitly piggybacking on the services — or face potentially getting disconnected.

 

According to Disney chief Bob Iger, the Mouse House this June will “be launching our first real foray into password sharing” enforcement. Iger, during an interview Thursday on CNBC, said the initial launch will be “just a few countries in a few markets” (he didn’t identify them) then “will grow significantly with a full rollout in September.”

 

The initial communications to Disney+, Hulu and ESPN+ customers will prompt password-borrowers to start their own subscriptions, the company has said previously. Later in 2024, account holders who want allow access to individuals outside their household will be able to add them for an additional fee.

 

Disney, of course, is taking a page from Netflix on the password-sharing front — and Iger hasn’t been shy about coveting Netflix’s streaming prowess. Netflix execs have credited the broad account-sharing initiative, which commenced last year across more than 100 countries, with helping to boost subscriber numbers.

 

The password-sharing crackdown is part of Disney’s efforts to achieve “double-digit margins” in its streaming business over the long term, Iger said. His comments came a day after Disney prevailed in a proxy fight over activist investors including Trian Partners’ Nelson Peltz, who lost his bid to get a pair of seats on the company’s board. It’s worth noting that part of Trian’s platform was pushing the company to “achieve Netflix-like margins of 15%-20% by 2027.” Iger, though, asserted that the activist investor campaign “absolutely” didn’t pressure Disney to have a “greater sense of urgency” on any strategic plans.

 

[Ken Aldred]

On 2/18/2024 at 1:02 PM, onlyweaknesskryptonite said:

Good Spider-Verse character.  Combination of classic hard-boiled, intense detective and Nazi Smasher in the comics.

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