Is it now the norm to always press? 0

[the blob]

I have some likely submissions that could be helped, but have some others that do not seem obviously pressable for improvements. But honestly, what do I know? Is it now the norm. For you to press and spend the $15 or whatever if a .2 bump may net another $50-100+ even when you have doubts you can get a bump? Do they press anyway even if they don't see a likely improvement by pressing?

[divad]

Is it now the norm to always press?

YES.  You're kidding yourself if you think otherwise.