Marvel is a marketing machine first and foremost. Theyll smell a dollar and theyll go right to work.
Then theyll write a story around the dollar. To make it interesting.
I am not a fan of any of their schticks. But just like it made them money. It made me money
So
To me, the whole GWEN/Spider-Verse thing, from a marketing/money making angle, is as huge as the whole Spidey Symbiote thing was (still is) in the 90s.
Venom being the biggest, as is Spider-Gwen. Gwenpool pulling a close 2nd, as is Carnage.
I dont think this will go away ever, only get bigger